A new treatment for facial redness and spider veins and the most complex word you’ll pronounce today.

Clear skin really IS possible with advanced techniques that go far beyond department store counters.

Try this word on for size:

Telangiectasia. Pronounce it like this:
Tell Angie “Eck STAYzhuh.”

That seriously complex word is the medical description for a very common problem—small red spider veins typically found on the nose, cheeks and chin.

They usually develop in adults between 18 and 35, get worse, and peak somewhere between age 50 and 60.

What causes these red spider veins to appear? A lot of things.

Factors such as age, gender, pregnancy, prolonged daily sitting or standing, acne rosacea, use of oral contraceptives, environmental damage from the sun, prolonged exposure to cold temperatures, chemotherapy, alcohol use and topical skin treatments have all been linked to the condition. (Prolonged listening to Lady Gaga albums is surprisingly absent from the list, but you can never be too careful.)

Women, telangiectasia likes you best. The rate of occurrence for women is four times that of men. The condition is non-life-threatening and usually painless, but still—ouch.

If you suffer from these spider veins, especially on your face, you know the symptoms and how they can affect your appearance and self-esteem. If left untreated, the redness and visual definition of the veins usually get worse.

The solution is found in the form of another word:

Radiosurgery.

(You can pronounce that one.)

Now offered at the Dean Aesthetic Surgery Center, radiosurgery is an effective and comfortable way to remove small spider veins on the face. Recovery time is minimal.

The procedure involves a tiny wire that transmits ultra-high-frequency radio waves to the unwanted facial vein. Only the tissue cells immediately adjacent to the wire electrode are affected.

The procedure is performed at the Dean Aesthetic Surgery Center, with topical anesthesia if necessary. Even better, it’s typically performed in one visit, although a second visit may sometimes be needed. There is very little (if any) bruising. And after radiosurgery, usually, you only need to wait 24 hours before applying makeup.

Most people with fine red veins are potential candidates. To learn more, or to set up a brief consultation at the Dean Aesthetic Surgery Center call (608) 821-4000. You can also ask your primary care physician if radiosurgery might be a good option, or stop by Essentials Skin Care at Dean Clinic – West.

Bottom line: You don’t have to live with the redness of facial spider veins, especially when their medical name is ridiculously hard to pronounce. When a quick, effective and expert solution is nearby, doesn’t it make sense to check it out?